Lupon Media is a leading supply-side platform (SSP) in the programmatic advertising sector.
With features like real-time bidding, header bidding, and advanced analytics, the comprehensive SSP solution provides everything needed to connect publishers with vast networks of advertisers. It’s these features that ensure optimal ad performance, ad-spend optimization, and revenue generation for Lupon Media’s customers.
“Our objective is to provide efficient, transparent, and effective advertising solutions that benefit both publishers and advertisers,” said Harun Alisah, CEO of Lupon Media.
“Customers choose us for our cutting-edge technology, exceptional customer support, and commitment to transparency. Along with our ability to deliver high fill rates and eCPMs through advanced machine learning algorithms and real-time data analysis”.
It goes without saying that growing a comprehensive SSP solution is resource intensive at the infrastructure level. Harun and his team needed an adtech infrastructure partner they could rely on to provide exceptional performance and support.
“Having a dependable infrastructure partner ensures that we can provide consistent, high-quality services, build trust with our clients, and maintain our competitive edge in the market.”
Lupon Media’s previous infrastructure providers weren’t offering the level of reliability that Harun and his team needed to adequately support their plans for sustained growth.
“We faced challenges with scalability, reliability, and latency in our previous infrastructure,” shared Harun. “As our client base grew, it became crucial to have robust, flexible infrastructure that could handle increasing traffic and data loads without compromising performance”.
“servers.com provide us with a scalable, high-performance infrastructure solution that meets our growing demands.”
For programmatic advertising platforms like Lupon Media, performance is imperative. Whilst some industries can withstand minor levels of latency or downtime, this simply isn’t an option for SSPs. With real-time bids on the line, even minimal latency runs the risk of damaging a platform’s reputation.
“Any downtime or latency issues can significantly impact our clients’ ad revenue and user experience,” said Harun.
Lupon Media needed an adtech infrastructure provider that they could depend on to deliver exceptional performance even at times of high traffic.
“Reliable infrastructure is crucial for maintaining the performance and uptime of our SSP platform. Having a dependable infrastructure partner ensures that we can provide consistent, high-quality services, build trust with our clients, and maintain our competitive edge in the market”.
“Migrating to servers.com was a smooth and well-coordinated process and they provide us with a scalable, high-performance infrastructure solution that meets our growing demands”.
“With servers.com’s continued support, we plan to innovate further, improve our service offerings, and maintain our leadership position in the programmatic advertising industry.”
For Lupon Media the future is paved for growth and innovation. From expanding into new regions to embracing the latest innovations in machine learning for advertising.
“Looking ahead, we aim to expand our global footprint and enhance our platform’s capabilities with new features and technologies,” shares Harun.
“servers.com will play a pivotal role in enabling this growth by providing the reliable and scalable infrastructure needed to support our ambitions.
“With servers.com’s continued support, we plan to innovate further, improve our service offerings, and maintain our leadership position in the programmatic advertising industry”.
Considerable thanks to Harun Alisah for sharing the Lupon Media x servers.com story.
