Serving retail and institutional clients across 100 countries and counting, FxGrow is an online Forex brokerage with a difference. And that difference is its technology.
As Mohammad Mazeh, Head of Brokerage and Platform Administration at FxGrow, explains it all comes down to a commitment to “technological excellence and tailored solutions.”
FxGrow’s core services include user-friendly Forex and Contract for Difference (CFD) trading. FxGrow also provides additional technology solutions including social trading platforms, bridge aggregators, and anything else their clients request.
Because FxGrow has its own technology and development arm, they’re in the unique position to develop custom trading solutions for their customers - whether that’s a specific technical feature or an adjustment on liquidity - and offer access to technologies that other competitors don’t provide.
It all boils down to one thing, said Mazeh – “providing our clients with a secure and reliable environment for trading.”
“It was a very positive experience with the support team. Everyone at servers.com that we worked with was responsive and knowledgeable at dealing with any issues or concerns we had.”
Prior to starting their migration to servers.com, FxGrow was using a cloud hosting service and a specialized forex hosting solution. But three recurring challenges caused problems for them within this environment:
The first issue was poor support, which was both slow and unhelpful when they did eventually get a response.
“With the cloud hosting service, if we faced an issue, we had to wait hours to get a response. Similarly, with our previous bridge provider it took a long time to hear back from anyone after we’d raised a ticket. When we did, most of the time they’d just send us a link to their help or support page,” shared Mazeh. “With servers.com we can speak with real humans who understand our problems and work through them together to find a solution.”
Mazeh recounts a situation when one of the applications provided by their bridge provider would constantly disconnect whenever the team used a different server. “This problem persisted for two years without any solution because they wouldn’t work with us to fix the problem,” he recalled.
Another issue was security. A big deal in the world of Forex trading where trust is everything.
“With our previous bridge provider we didn’t have any control over security. On one occasion a hacker went inside the server and corrupted all the MetaTrader 5 license files. When clients tried to restart their trading servers they were locked down. Thankfully we were on backup so nothing happened, but this raised some concerns and this is when we decided to move away from that vendor to servers.com.”
The third issue boiled down to performance. FxGrow were struggling to achieve the performance they needed.
“Clients come to us trusting that we will give them a reliable environment to trade with as few errors as possible. Errors happen – we don’t have any control over it – but we kept getting disconnections and our servers kept going down. It was causing us constant headaches with our clients. So, performance wise it’s better with servers.com.”
"We had a technical team explaining everything to us, right down to diagrams showing how our infrastructure would look once we migrated to servers.com. This helped us get a clear picture of what we were getting into.”
After migrating to servers.com, FxGrow was able to resolve their support, security, and performance concerns.
“The onboarding process was seamless, easy, and with mostly zero downtime. We had a technical team explaining everything to us, right down to diagrams showing how our infrastructure would look once we migrated to servers.com. This helped us get a clear picture of what we were getting into. We knew from there that the support would be really good with servers.com. They even answered some questions that were not really in their scope of support. That’s not something every hosting provider does.
“The process was easy since we didn’t face any issues when we got the servers. It was basically just plug-and-play.
“It was a very positive experience with the support team. Everyone at servers.com that we worked with was responsive and knowledgeable at dealing with any issues or concerns we had. In other industries, where time is less important, it’s ok to wait for a response from the support team. In the world of trading, where every second that an issue remains unresolved costs a lot of money, problems need to be fixed immediately. Exceptional levels of support are crucial for maintaining the reliability of our servers and the uptime of our customers.”
And with security being such an integral ingredient for their customers, FxGrow was also looking for a hosting solution that would give them more control over their infrastructure.
“With servers.com we have control over security and our infrastructure is separated from everyone else. Nobody can access our servers unless we make a mistake from our end.
“Our main trading server IP address is hidden so no client can access it. Our clients connect through access servers that are separate from the trading environment. If anything happens – say a DDoS attack – the attacker goes through the access server which acts as a proxy. If it goes down, we can onboard another one in less than a minute, so the real trading environment isn’t really affected.”
FxGrow were also able to optimize performance and achieve ultra-low latency by hosting their trading infrastructure close to their bridge infrastructure based out of Equinix London.
“Minimizing the latency from our trading infrastructure to the bridge infrastructure is a huge selling point. When we get closer to our bridge provider, we minimize the latency from trading execution to liquidity providers (LPs) and pricing aggregation from LPs. This minimizes errors and latency with our traders,” explained Mazeh.
“Our future goal is to migrate all our infrastructure from our existing cloud hosting service – that’s 25 servers – to servers.com.”
Ultimately, for FxGrow, everything comes down to maintaining trust. Protecting their clients from any technical issues that occur is key to doing the job well.
“When we provide our clients with a reliable and secure environment for trading with minimal errors, they trust us more and are happy to recommend us,” said Mazeh.
“Our future goal is to migrate all our infrastructure from our existing cloud hosting service - that’s 25 servers - to servers.com. This includes all the technology solutions that we have other than the MetaTrader 5 platform. It will help us expand our client base and enhance our technological infrastructure.”
