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Supporting GoNET’s growth with flexible, fast infrastructure provisioning

Supporting GoNET’s growth with flexible, fast infrastructure provisioning

GoNET is an independent adtech platform that designs and delivers tailor-made programmatic campaigns for advertisers. With features including bespoke inventory pre-selection, manual and AI campaign optimization, smart containers and tracking, GoNET’s customers can easily optimize in-app and web media buying for maximum return on investment; assisted by GoNET’s dedicated customer service support.

This commitment to delivering custom solutions sets GoNET apart in the competitive world of digital advertising.

“We prioritize addressing our clients’ unique needs, achieving results their current providers have been unable to deliver. By leveraging cutting-edge AI models, offering a wide spectrum of inventory supplies, and striving for excellent UX, we empower clients to achieve marketing mastery,” shared Mike Halchevsky, Chief Product Officer at GoNET.

It’s not surprising then that GoNET has enjoyed a period of sustained growth. But, as we know, with growth comes new challenges.

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“Due to the specific nature of the adtech domain, the reliability and stability of our infrastructure is paramount.”

The challenge

The main challenge for GoNET during this growth phase has been finding the flexibility they need across all areas of business.

“As a rapidly growing company with ambitious goals, we recognize that high dynamism and flexibility are key to achieving our plans. This applies across all areas of our business, including hardware”, furthers Halchevsky.

GoNET’s previous bare metal hosting solution presented various challenges – particularly when it came to reaction times and pricing.

But as Halchevsky explains, “due to the specific nature of the adtech domain, the reliability and stability of our infrastructure is paramount. Our business cannot afford downtime”.

GoNET needed an agile infrastructure partner that would work with them to evolve, grow, and solve problems in real-time.

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“In servers.com, we found a partner with exceptional customer service and responsiveness, consistently exceeding our expectations with their rapid reaction times.”

The solution

For GoNET, it all came down to delivery times. Finding a hosting provider that could provision dedicated bare metal servers efficiently and offer constant, timely support was vital.

By partnering with servers.com, they were able to access bespoke dedicated servers designed to their unique needs, supported by an account management team of adtech hosting specialists.

“As a company building high-load products that handle millions of requests per second, we primarily use bare metal servers,” said Halchevsky.

“servers.com provides us with all the necessary infrastructure and client services quickly.

“We work together in close collaboration and the team at servers.com feels like an extension of our own team. The level of support they provide is truly remarkable.

“In servers.com, we have found a partner that delivers exceptional customer service and responsiveness, consistently exceeding our expectations with their rapid reaction times. We value this approach immensely”.

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“Looking back, over the time we’ve been working together, the experience has been nothing but positive.”

The future

Looking to the future, GoNET is excited to continue working with servers.com and expand the partnership further by exploring additional product offerings together.

“Looking back over the time we’ve been working together, the experience has been nothing but positive,” said Halchevsky.

“Currently we’re exploring options to integrate Kubernetes with servers.com.

 “In particular we’re looking forward to learning more about integrating a k8s managed autoscale feature to increase scalability and development ”.

Considerable thanks to Mike Halchevsky, Chief Product Officer at GoNET, for sharing the GoNET x servers.com story.

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