Via their comprehensive nanoStream solution, nanocosmos offers live streaming for businesses that require real-time, interactive streaming. Use cases for nanocosmos’ live streaming services range from enterprise townhall meetings and live auctions through to interactive events, live shopping and iGaming.
Ultimately, nanoStream is designed to make interactive live video streaming easy and worry free for businesses, as Oliver Lietz, CEO of nanocosmos explains:
“Each use case comes with unique requirements, and we ensure that our live streaming platform meets those needs by working closely with our customers to continuously enhance our offerings.
“We continue to drive innovations and add features and functions to our platform based on valuable use cases. We’ve recently introduced live captioning and translation for enterprise applications and live replay features tailored to iGaming operators, allowing them to share highlights seamlessly.
“For our clients, a reliable and robust service with 24/7 global reach, adaptive streaming for all network situations, and compatibility across all devices are top priorities. Security and stream analytics also play a crucial role. And for enterprise clients, easy API and GDPR compliance are essential. So, overall, our clients value the versatile features we offer”.
Catering to such a varied client base with equally varied needs can be challenging. It means that Oliver and his team must remain committed to finding the best technologies to underpin their video streaming platform.
“With servers.com, we’ve found an infrastructure partner that helps us overcome our challenges by providing state-of-the-art servers and enabling seamless global deployment.”
“In 2016, we hit a milestone for the streaming industry with the launch of our live streaming service, H5Live Player, capable of delivering streams to all devices worldwide in under a second,” said Oliver.
“But since then, the streaming industry has evolved significantly, driven by rapid technological advancements and shifting media consumption habits. Now viewers are often in multiple locations around the globe using different devices. As a result, the need for scalable, secure, high-quality streaming has intensified, requiring even faster and more reliable video delivery”.
To meet this new level of demand and continue providing cutting-edge audio and video delivery solutions, Oliver and his team prioritize close cooperation with their clients and maintain a commitment to continuous technological innovation.
“We do this by focusing on use cases from a 360-degree perspective to make sure our clients’ specific needs are covered,” said Oliver. “We always stay open to new technologies, continuously integrating the latest advancements to enhance our streaming capabilities.
“In particular, features like adaptive bitrate streaming and a robust content delivery network infrastructure play a significant role in delivering top tier interactive live streaming experiences over varying internet connection qualities”.
Because of these rapidly changing demands, one of nanocosmos’ core challenges lies in adapting their infrastructure accordingly.
“Scaling resources quickly to meet the requirements of high-performance live streaming in diverse regions is a constant hurdle,” shared Oliver.
“Infrastructure significantly impacts the real-time experience. From providing a content delivery network (CDN) with endpoints closest to our audience to ensuring interconnectivity between countries and continents, the role of infrastructure is crucial.
“One of our biggest challenges is securing the right hardware in the right locations to ensure the best possible user experience and deliver on our commitment to 100% uptime. Then there’s the rapidly evolving hardware that underpins our infrastructure. This necessitates constant testing and reevaluation to ensure we deliver on our promises”.
“It’s a significant advantage to work with a provider that shares our forward-thinking approach.”
For nanocosmos, the key to overcoming these challenges lay in forming the right partnerships.
“We collaborate with multiple partners and are continually seeking new partnerships to strengthen our position,” said Oliver.
“With servers.com, we’ve found an infrastructure partner that helps us overcome our challenges by providing state-of-the-art servers and enabling seamless global deployment.
“We chose bare metal from servers.com to widen our infrastructure provider list for our StreamCloud CDN and through the partnership we’ve been able to achieve better coverage in Europe, Asia and the United States. This enables us to maintain the technological edge necessary to deliver a reliable live streaming experience from any location to any destination.
“From the outset, the onboarding and testing phases confirmed to us that servers.com’s infrastructure met our performance and reliability expectations. This allowed us to accelerate the migration process without disruptions to our live streaming services. The effortlessness of this move has been a testament to servers.com’s robust platform and seamless operational framework”.
Finding the right partners has been central to nanocosmos’ success, but not always easy. Beyond sourcing the right hardware, forging trusting relationships has also been crucial.
“It’s a significant advantage to work with a provider that shares our forward-thinking approach,” said Oliver.
“Onboarding with servers.com was seamless and efficient and establishing immediate contact with the team made a big difference for us. Direct communication is critical in our industry because uptime and performance are non-negotiable and servers.com’s responsiveness gave us the confidence to move forward quickly.
“Our experience has been overwhelmingly positive. While we haven’t faced significant issues yet, thankfully, the support has been exceptional when needed. This level of reliability aligns with our commitment to delivering uninterrupted live streaming experiences to our clients. Ultimately, having a dependable partner ensures we’re well prepared for any scenario”.
“From the outset, the onboarding and testing phases confirmed to us that servers.com’s infrastructure met our performance and reliability expectations. This allowed us to accelerate the migration process without disruptions to our live streaming services.”
For nanocosmos, the future is all about continuing to embrace innovation and deliver the very best interactive live streaming experiences.
“We anticipate emerging technologies like AI-supported live streaming, AI-generated content, new streaming protocols and other innovations will become increasingly important for reaching and engaging audiences in the streaming industry,” said Oliver.
True to their ethos, nanocosmos have already started integrating AI into nanoStream with AI-based live captions, translations and machine learning for stream alerting. And the team is now seeing its potential first-hand.
“New streaming innovations, protocols and codecs are also helping expand the outreach of live video content to remote regions of the world,” said Oliver. “The challenge lies in maintaining that quality of service for live streaming applications”.
Oliver is referring to technologies like QUIC (a new encrypted connection-oriented protocol that operates at the Transport Layer), WebTransport (a new API standard that supports low latency streaming) and HTTP3 (the latest version of HTTP that’s providing significant user experience improvements). Nanocosmos is advancing its real-time streaming solution by integrating new cutting-edge technology like Media Over QUIC (MoQ), to deliver smoother playback, ultra-low latency, and reliable performance, even under challenging network conditions.
Beyond these emerging technologies (and no doubt also influenced by them) use cases and requirements for video streaming platforms also continue to evolve. And Oliver and his team expect to see many new opportunities arise as a result.
“The iGaming sector is heavily influenced by market regulation, and we anticipate significant growth in the LATAM region in the coming years,” said Oliver.
“Ensuring sub-second latency and maintaining uninterrupted operations will remain critical. At the same time, adapting to varied internet connection qualities and the need for a strong, reliable content delivery network will become essential.
“servers.com is helping us achieve that goal, ensuring that every viewer can enjoy streaming with nanoStream anytime, anywhere.
“Our partnership highlights the importance of working with reliable collaborators in a fast-paced industry. nanocosmos is committed to empowering businesses to create and monetize video content effortlessly, and servers.com’s robust infrastructure and responsive team are key contributors to this mission.
“Together we’re building a foundation for innovative, scalable and resilient live streaming solutions that meet the demands of a global audience”.
Thanks to Oliver Lietz for sharing the nanocosmos x servers.com story.
